Cag-A transfected gastric mucosal cells with CD44v expression. become the cell of origin of gastric adenocarcinoma. CD44v decreases oxidative stress via CD44v-xCT-GSH axis, which is why CD44v-positive Cag-A transfected gastric mucosal cells clonally remain and proliferate as compared with CD44v-negative Cag-A transfected gastric mucosal cells. Furthermore, CD44v works as a negative feedback regulator against canonical Wnt signal activity triggered by oxidative stress.