By definition, a shape is an external form or appearance of something. This is how the Oxford English Dictionary defines the term shape. But then this definition raises more questions than it answers.
In his Essentials of Topology with Applications, CRC Press, 2010, Steven G. Krantz asks whether a ruler and a sheet of paper have the same shape, since both are rectangles.
We might also ask the following related questions.
Does a donut have the same shape as a wedding ring, since each one has a hole in its center?
For that matter, do all objects with a single hole in their centers have the same shape?
Is the concept of hole part of the concept of shape? In other words, do we need to take into account the presence or absence of holes in every shape?
There are many different types of shapes in Physical Science. For example, a Wulff shape is an an equilibrium minimal surface for a crystal or drop which has the least anisotropic surface free energy for a given volume. Wulff shape are explained in
http://mathworld.wolfram.com/WulffShape.html
The theory of shape is a central topic in Mathematics. For example, Karol Borsuk introduced the theory of shape in his 1970 lectures:
http://journals.cambridge.org/download.php?file=%2FBAZ%2FBAZ22_02%2FS000497270000647Xa.pdf&code=4512e52047bf2b8367d2aaa56a4c8e16
http://www.mathunion.org/ICM/ICM1978.1/Main/icm1978.1.0481.0490.ocr.pdf
For Borsuk, shape theory is the focus of geometric topology, which is a study of the topological properties of metrizable spaces.
http://mathworld.wolfram.com/MetrizableTopology.html
Shape theory is also closely related to what are known as retracts.
http://mathworld.wolfram.com/Retract.html
Long before the study of shapes entered into the picture in the Physical Sciences and in Mathematics, shapes were the focus of the Fine Arts (painting and sculpture) and Philosophy. Capturing shapes is a central activity in painting. A classical example is the chiaroscuro effect using various forms of highlighting objects:
http://painting.about.com/od/oldmastertechniques/a/sfmuato_chiaros.htm
And shapes were (and still are) of great interest in Philosophy, The classical example an interest in external forms can be found in the works of Plato and Artistotle.
What we mean by shape? is an open question. A related open question concerns similar shapes. When do objects have similar shapes?