This is interesting: "Blue Ocean Strategy is a book published in 2005 and written by W. Chan Kim and Renée Mauborgne, Professors at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim & Mauborgne show that companies can succeed not by battling competitors, but rather by creating ″blue oceans″ of uncontested market space. These strategic moves create a leap in value for the company, its buyers, and its employees, while unlocking new demand and making the competition irrelevant."
This is an approach of doing business by entering into an area where no one has gone before. So you are the first one to enter; you do not encounter competition. You can lay the rules of the game yourself. There are always advantages of being the first one.
Friends,
Are there times when you preferred a new fresh way of looking at things, or doing different things in your research, to boldly go where no one has gone, and do what none has done?
This is an approach of doing business by entering into an area where no one has gone before. So you are the first one to enter; you do not encounter competition. You can lay the rules of the game yourself. There are always advantages of being the first one.
Dear Miranda,
I haven't come across these terms red and blue ocean strategies. Apparently I am following Blue Ocean Strategy.
Thanks
Friends, we were recently exposed to BOS at an ICC (innovative creative circles) meeting :)
Surely I prefer to research in areas that don't infringe on other's work, in my immediate vicinity...
Thanks Patrick, I appreciate your view. In a way, I do the same. As @Debi said, I'm lucky in a sense. Very few people like doing research in my college. I do what I have skills, knowledge and experience at...related to Learning Biology :)
Dear Miranda, it is not always easy and possible to create a 'blue ocean', because you have already invested too much in a specific field and you have the right to ask for a reward. If we could live for ever, then this strategy could be our every day practise, but as you and all of us know, we do not live for ever. So, we have to compete inside the 'red ocean'. But if we can do otherwise, yes it is preferable.
Thanks Demetris for a WISE answer :))
I'm just doing a simple research on this thread, on all your views. Definitely INTERESTING. Please reply the message I sent, TQ.
Blue Ocean Strategies... it is an interesting and challenging subject for conducting a research.
Exactly @Mahfuz, let's include many of our friends in this, and brainstorm, ok?
Thanks friends. Don't we all AGREE?
'Originality in research also mean new ideas. Research is about exploring and finding new solutions for our problems and questions. So we should keep exploring...'
Prof L: I like your pic :))
Hello Prof Hatem, have you tried this BOS (Blue Ocean Strategy) in your research?
Dear Miranda: Thanks for this question. Blue Ocean Strategy creates demand so that opportunity for growth is very rapid and also likely to be more profitable. As others have already pointed out you have the whole field available to you solely for some time to get the complete market share and premium pricing. However this will not include the premium pricing sector such as luxury cars. Others will try to catch up with you, so you need to continuously innovate and stay ahead of the competition by a substantial margin if you want to remain profitable. We are seeing that in the case of Apple products with Samsung catching up and trying to overtake. Google’s Android overtaking ios is another example.
Typical examples are Sony Walkman in 1980’s and Apple iPod, iPhone and iPad in the recent times. Like for Sony it has to differentiate from the existing music products which were very saturated by many products at that time. Similar examples could be the Bose audio products, and Dr. Dre Beats audio products in the current time.
Dear Miranda: Blue Ocean Strategy in research is to try to new approach for a given situation. Examples that I could think of is application of different optimization techniques that have proved very successful in one area into the other. For example the use of Genetic Algorithms, Artificial Neural Networks, etc. that are successful in one research area and now they are being applied everywhere. The first person who tried will have the advantage to quickly adopt that to a variety of problem within his/her domain. Of course once this methodology comes in print others will follow suit.
Thanks Prof Nageswara, for giving us interesting info on the 'need to continuously innovate and stay ahead of the competition by a substantial margin if you want to remain profitable'.
As I said earlier, I found out about BOS during a workshop on ICC (innovative creative circle). If I remember correctly, the product that was discussed then was non-alcoholic drinks sold in bottles resembling wine bottles. The market that was targeted was the non-alcohol consumers :)
I surfed and found some info on BOS:
W. Chan Kim and Renee Mauborgne teach that lasting success comes from creating ‘blue oceans”, which are untapped new market spaces ripe from growth
(based on a study of 150 strategic moves spanning more than a hundred years and thirty industries).
Blue Ocean Map that I have used in my previous response come from this source:
http://www.docstoc.com/docs/4994793/Blue-Ocean-Map-Blue-Ocean-Strategy-for-People-Who-Dont-Have-Time-to-Read-Text-Books
Thanks Prof Ljubomir and friends. Blue Ocean strategies allow some of us a good chance to be competent in our respective areas of service to our community and country.
- Badges
- Science topic
- Similar topics
- Microbiology
- Scientific Research