Perhaps you may think this is too immature question to be asked in RG. Well we know before submitting our manuscripts in a journal we consider several factors as such:
1) Scope of the journal
2) Reputation (may be impact factor, indexing)
3) Publisher
These are all well known factors you certainly should consider before you decide to give a "go". However, do you think the outlook, in case of online journals or journals available in the web, of the journal website contribute to some extent in the decision making process? For example, let us consider a journal website which looks too clumsy and not user friendly and another with decent look and easy to use web interface (both have the same impact factor), which one you will choose, if you have to?
What are the other factors, even small ones, you think will help you to make the decision?