We are trying to clone a number of gene promoters into a promoter-less luciferase vector and performed PCR reaction using HeLa genomic DNA (250-800 ng). PCR reactions are successful for two gene promoters but unfortunately for one promoter the PCR reaction is always negative. We have altered both template DNA and primer concentration (0.2-0.5 uM), and also tried with a kit isolated highly pure genomic DNA as a template. Also there is no primer dimer in the gel. We used NEB Taq polymerase enzyme. In our opinion, the problem lies within the promoter sequence as it is highly GC rich. Using the same enzyme as it is highly efficient to amplify the other promoters, how can we modify the reaction conditions to get optimum results? If we add or modify few components in the reaction mix?