It is important to understand Twitter's users and its advertising base to answer this question. For an advertiser focused on Business-to-Business (B2B) or Business-to-Government (B2G), especially those focused on the tech industry, Twitter provided the marketing personas that we sought. Personas are the user type profiles sought, i.e., C-Level, Business decision maker, technical decision maker, and business influencer. Facebook and Instagram started as a great place to appeal to Business-to-Consumer (B2C) personas.
For Threads to capture Twitter's users and B2B/B2G personas, they must deliver a better experience and give advertisers the confidence to jump to that platform to succeed. Threads' first steps have not been successful in doing so.
A thing about Threads, the new social media tool from Instagram that mimics some of the function of Twitter, is the obvious puns. They’ll leave you in stitches. (Actually, a lot of these are just swiped from sewing puns.)...
Launched just two weeks ago, Threads became the most rapidly downloaded app and perhaps because it was an outgrowth of Instagram and could instantly port new users from their existing Instagram accounts, seemed to have potential to become the go-to site for text posts. The picture is a lot less rosy now, with users frustrated by the lack of that functionality they prize on Twitter...
https://scholarlykitchen.sspnet.org/2023/07/27/are-we-finally-threads-up-with-social-media/?informz=1&nbd=6f03e560-5431-4744-8998-e00223ee7a82&nbd_source=informz
yes, it can, but it depends on some product improvements on threads...
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