Stakeholders and destination branding?

More Narcís Bassols i Gardella's questions See All

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Marco López Paredes

Hello, in attached a document that can be useful

BRG

Fazlul Hoque

There is a significant connection between branding & focus on stakeholders. I hope you might have effective giudeline from strategic brand management book by Kevin keller.

Ataul Karim Patwary

Dear Prof. Bassols. are you focusing on community perspective (stakeholders)?

here are some recommended articles for you those focused mostly from host perspective.

JA García, M Gómez, A Molina , 2012

H Li, F Meng, S Hudson, DA Cárdenas, 2016

MY Lai, C Khoo-Lattimore, Y Wang , 2018

Narcís Bassols i Gardella

Ataul Karim Patwary Fazlul Hoque Marco López Paredes

Hello, I've collected quite a bit of papers on the topic meanwhile... if somebody is still interested in the topic I can share some reference titles.

Thanks for your answers. Does somebody know about a literature review paper on the topic?

Shian-Loong Bernard Lew

I think solidarity and congruence is an interesting way to view stakeholders and their ties to the destination brand.

https://www.google.com/amp/s/www.researchgate.net/publication/315798185_Tourists'_Destination_Loyalty_through_Emotional_Solidarity_with_Residents_An_Integrative_Moderated_Mediation_Model/amp

Hello everyone... please stay tuned about my upcoming paper on "Journal of Place Management and Development" about managing stakeholders in the context of destinaitons with low cooperation and a failed branding strategy...