This is an area where some interesting work has been done, but I would say that it is definitely in need of more research. Marketing is a wide concept. If you are primarily interested in marketing communication/rhetoric, you may find some interesting reference points in my short monograph on the subject. It is available open access.

Book The Virtues of Green Marketing: A Constructive Take on Corpo...

Dear Fauzian Noor

I am a PhD student in Business Management

I am very interested to do research with a researcher outside my country.

Fauzian Noor This concept has strategies that I will mention below:

When applying green marketing, many people tend to generally focus on specific individual activities such as promoting green product features or designing products that are less ecologically harmful. Few companies have properly incorporated the ecological mindset into their marketing audit programs. This makes it difficult to assess the overall success of environmental programs from a financial point of view, because green activities are limited to one or two functional areas and do not cover all areas of the company or its philosophy. Currently, green marketing includes a wide range of issues, including pricing, design, positioning, procurement, waste marketing, promotion and green alliances. In this part, the measures related to the above seven factors will be explained according to the concept of green marketing.

1- Green design/development of new products

Ashley stated in 1993 that 70% of designed products and related manufacturing processes are environmentally harmful. Therefore, companies should consider environmental considerations in the early stages of new product development. They can then use life cycle analysis to assess the ecological impacts of products for each stage of production. These analyzes will help them to identify alternative methods of designing or producing goods and finally create new and modern industries and markets where production costs are decreasing. Green design starts from planning and includes raw materials and material selection, production structure, production process performance, packaging, transportation method and how to use the product.

The following principles should be considered in green design:

• New design based on the future;
• Design based on health and safety;
• Design based on easy separation;
• Design based on ease of recycling and low pollution and use of minimal energy;
• Design based on using as little as possible of materials and components that make up the product;
• Design based on simple application

2- Green positioning

Green positioning is an issue that should be considered when creating an organization. In fact, green marketers have proven their strategic greenness by proving that all their activities and behaviors have fully included environmental issues and topics in the decision-making process. Plonsky and Rosenberger state that environmental criteria should be taken into consideration in the positioning process, just like financial criteria.

3- Green pricing

In green marketing, the prices should reflect or at least approximate the real cost. That is, not only direct production costs but also environmental costs should be considered. Often the money paid for green goods is higher, but they cost less in the long run. Therefore, consumers should have the insight to consider all side costs, including the cost of environmental pollution, in choosing their consumer products.

4- Green procurement

One of the basic objectives of procurement is environmental costs. There have been complex developments in distribution in the logistics sector. This innovation appeared for the first time in 1990 by the Germans. Integrated reverse procurement requires a broad corporate commitment based on strategic focus such as human and financial resources. Giontini and Andel in 1995 presented a discussion under the title of six R's (R6) for companies, according to which companies can use it when creating reverse procurement strategies and processes. Therefore, it can be concluded that green procurement is a coherent and complex strategic activity that presents unique opportunities to companies. If the companies do not have the ability or the motivation for green procurement, they may turn to waste marketing.

5- Waste marketing

Although waste marketing is closely related to reverse logistics, it is different from it. Companies may produce products that they cannot reprocess. Plonsky and Rosenberger are of the opinion that this view should be changed, because waste is a product of the company's activities and, like other manufactured products, can create added value. Waste marketing is not necessary for strategic greenness because it assumes that waste exists and should be dealt with more efficiently. So it can be said that waste marketing is not a final solution.

6- Green promotion

Communicating sensitive environmental information is a suitable approach that should be focused on in promotional activities, but it requires that real changes be made in the activities. Plonsky states that before starting environmental advertising, the company should know which types of environmental information are important from the customers' point of view and should be informed to them. The Environmental Protection Agency (EPA) has suggested that such information needs to be educated to consumers and empower them to make more effective decisions than simply using green washing (using less detergent).

7- Green coalitions

Another factor that helps to develop the concept of green marketing are green groups. The result of the research shows that environmental groups can be considered a valuable resource in helping the company to understand the topics, appropriate solutions, and the use of appropriate tactics and strategies. In the short term, Green Union can help the company in implementing its activities. Despite this, the Green League cannot afford potential problems including different goals.

You are asking if you can be supported to do research in green marketing or what? Frame your question for clarity

There are many dimensions to 'green marketing'. For example, sustainable marketing practices, the marketing of green products, the marketing of sustainable practices or brands. Can you be more specific?

Green Marketing is a wide area just like Khairul has clearly stated. When a more specific is asked then a solution will be provided.

thank you for the reply to all.

Faraji Anduku Yatundu i would like to share idea or join research with others reasearcher may be can help each other to do this research.

No problem Fauzian, if you have an idea, its ok sent it over we can see what can be done. Joint research is also possible.

thank you for all answer its very helfull