Translation of concepts (English / french) : Brand Strength ?

Dear Colleague, I want please to have your opinion to translate those concepts : "Brand Strength " "Brand Equity") "Brand Power" Thanks a lot ;)

05 June 2018 6,930 0 View

4, 5 or 7 point Likert Scale? What's better and why?

08 September 2017 432 13 View

Theorical concept and Definition of Personal Shopper ?

03 April 2017 2,710 6 View

News references (2015 / 2016 / 2016) about Taboo ?

01 February 2017 6,318 1 View

How can you Define Problematic ?

11 December 2016 6,833 5 View

Definition of Brand Engagement ?

09 October 2016 1,873 0 View

News references (2015 / 2016 / 2016) about Superstition ?

09 October 2016 3,198 0 View

New references brand advocates ?

08 September 2016 3,025 3 View

News references about e- WOM (Electronic Word of mouth) ?

08 September 2016 1,581 4 View

News references about Social media in general ? and marketing ?

08 September 2016 6,235 2 View

Ideas for Phd's Thesis on pricing (Marketing)?

Hi everyone, I'm studying Marketing and I would like to write my PhD thesis on the topic of pricing. Any specific ideas?

02 March 2021 9,706 5 View

How to add missing citation?

Dear colleagues, I have found that many authors have a concern regarding their missing citation in RG because often citation in RG is lower than google scholars. I also missed some citation...

26 February 2021 928 6 View

Centrality measures computation in Biblioshiny/ Vosviewer?

26 February 2021 7,279 2 View

Could the "incoming radiation (net radiation)" values be negative?

Could the "incoming solar radiation" values be negative? What is the difference between "global solar radiation" and "incoming solar radiation"? Which one might be measured negative values?

21 February 2021 7,726 9 View

What are the latest topics in strategic management area, esp those related to Quantum managment?

I am trying to involve science , in particular Physics, into Strategic Management studies for my master thesis . There are a number of papers discussing this topic but in such a fast changing...

13 February 2021 891 5 View

Master's thesis ideas related to City Marketing and City Branding?

I have started collaborating with a small city that is planning to attract international talents from the capital city. The city municipality still doesn't know what audiences can fit better with...

09 February 2021 2,081 3 View

What is the difference between master and doctoral degree?

Hello there.. I've recently submitted my master thesis in marketing. As a reseacher, I now know that the purpose of a master degree is to know academic research tools and how to do and write an...

09 February 2021 6,692 9 View

What could be an interesting topic for a bachelor's thesis in a finance/marketing/computer science field?

Hi everyone! I would like to write my bachelor's thesis on a topic that's currently relevant in the sphere of finance, marketing or computer science (or if it's possible a topic concerning all the...

08 February 2021 1,300 12 View

RWP1 growing in RPMI medium?

Hello everyone, Has anyone try to culture the normal prostate RWPE-1 cell line in RPMI medium supplemented with foetal bovine serum? There's some articles available but neither describe details...

08 February 2021 6,455 1 View

Using SPSS to calculate the global SCL-90-R scores?

Hi, just wondering if anyone can please tell me how you calculate the PSDI and PST global indices of distress (from the Symptom Checklist-90-Revised by Leonard Derogatis, 1994) in SPSS? Many...

08 February 2021 5,243 2 View