Dear Colleagues
I am particularly interested in new references about social media in general ? And Marketing litterature ? and Social science ?
Thanks
Social Media and the Public Sector, available at https://www.researchgate.net/publication/292615977_Social_Media_and_the_Public_Sector, maps the transition from Web 1.0 to Web 2.0 and suggests steps to grow Web 2.0 organizations with particulate reference to the public sector. Marketing in the Public Sector, available at https://www.researchgate.net/publication/266477247_Marketing_in_the_Public_Sector, identifies ways to apply marketing tools to the public domain. Both articles are broad references that may be of general interest.
Article Social Media and the Public Sector
Article Marketing in the Public Sector
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