Dear Colleagues
I am particularly interested in new references about customers when they become active recruiters, ambassadors brand advocates ?
Thanks
I found those references
https://www.researchgate.net/publication/257744406_Citizen_brand_ambassadors_Motivations_and_perceived_effects
https://www.academia.edu/8568813/Place_Branding_Creating_Self-Brand_Connections_and_Brand_Advocacy
Article Citizen brand ambassadors: Motivations and perceived effects
Thanks a lot Rodoula H. Tsiotsou
Dear Colleague, I want please to have your opinion to translate those concepts : "Brand Strength " "Brand Equity") "Brand Power" Thanks a lot ;)
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