New references brand advocates ?

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Norchène Ben Dahmane Mouelhi Popular answer

Dear Colleagues

I found those references

https://www.researchgate.net/publication/257744406_Citizen_brand_ambassadors_Motivations_and_perceived_effects

https://www.academia.edu/8568813/Place_Branding_Creating_Self-Brand_Connections_and_Brand_Advocacy

Article Citizen brand ambassadors: Motivations and perceived effects

Norchène Ben Dahmane Mouelhi

Thanks a lot Rodoula H. Tsiotsou