What are new and emerging issues and/or research questions you find important in international marketing?
Reduction of overall pollution in the world, gradual reduction in usage of fossil fuels, development of solar technology, innovation of battery vehicles, solar utilized equipment and wind energy supply systems and storage are new and emerging issues or research questions which is finding importance in international marketing.
I think that you will find interesting the article entitled: " International Marketing Research: A State-of-the-Art Review and the Way Forward" authored by Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee and Bilge Aykol
Available at: https://international-marketing.univie.ac.at/fileadmin/user_upload/lehrstuhl_int_marketing/News/News_2017_2018/Leonidou_et_al._2018.pdf
In my opinion, the development of international marketing is determined primarily by the development of Internet marketing, including viral marketing developed mainly on social media portals.
The next factors in the development of international marketing are the use of computerized information technologies for the production of commercials and commercials typical of the current, fourth technological revolution called Industry 4.0.
Besides, the development of international marketing is strongly influenced by the increasing economic, informational and cultural globalization. An important factor of globalization are international operating production, commercial and financial corporations that sell global products to markets of various countries. Therefore, transnational corporations use global marketing, including even the same advertising spots displayed in different countries as part of similarly run advertising campaigns.
Best wishes
Two areas that I feel as important are usage of native cultural symbols in local markets for advertising by multinationals and localized green marketing and responsible marketing initiatives.
Design sustainable strategies for international markets, ethics in international marketing, international marketing beyond exports,Export markets:To prioritize or not..., etc.
Dear Friends and Colleagues of RG
The Internet is becoming the main marketing instrument in many countries. In the Internet environment, advertising campaigns are conducted, the aim of which is to increase sales of commercially produced and distributed various products and services. Some large, internationally operating corporations and financial institutions thus gain the opportunity to influence public awareness and public opinion in many countries. Sometimes this impact is greater than the impact of social and information campaigns commissioned and coordinated by the governments of individual countries. Overseas corporations and financial institutions are designing and carrying out more and more global online advertising campaigns, in which they increasingly advertise global products and services, ie targeted at citizens of different countries. More and more globally, online advertising campaigns are becoming one of the essential elements of the modern information and economic globalization.
In view of the above, I am asking you the following question:
I propose the following proposal for a research topic in this area: Do global internet advertising campaigns become one of the essential elements of contemporary information and economic globalization?
Best wishes
Some key areas to be researched could be Digital Marketing, Conspicuous consumption, Pricing strategies as a promotional tool
New research issues in international marketing would be Extent for utilizing renewable energy sources and Effect of climate change and global warming.
Hello Dr. Mirna Leko-Šimić,
Attached herewith the list of New research issues in "International Marketing".
I hope I have answered your question.
With Best Wishes,
Samir G. Pandya
Indeed, very interesting Samir Pandya. I like the first one on int'l marketing and entrepreneurship most - interesting for deeper analysis. What do you mean at point 12?
Hello Dr. Mirna Leko-Šimić,
Meaning of point number12 topic:
It suggests that language features make impact on how consumers perceive, & react to various marketing stimuli (e.g., advertisements and brand names).
I hope I have answered your question.
With Best Wishes,
Samir G. Pandya
1. Emerging Challeges for Global MNCs in interational marketing with special reference to LDCs
2. Ease of Doing Business & International marketing in LDCs
3. Trade facilitation and Intrnational marketing: Comparative analysis of developed and LDCs
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