Dear Team,
I am working on an assignment where the data is from a publishing and media house.
It has CRM data- age, name, gender, ethnicity etc. demographic information, client since years, if cancelled when cancelled and reason, type of product subscribed, amount etc.
I want to build and segment these customers, however while researching i came across one of the examples for Latent class which is also another type to segment your customers.
I am not very sure on the latent class approach. Is there any pre requisite or any data type that is required for this type of segmentation.
The data i have is almost 50 GB to start with. I will be working on SAS.
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the following might help :
http://stats.stackexchange.com/questions/122213/latent-class-analysis-vs-cluster-analysis-differences-in-inferences
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