I am trying to measure impact of multiple video ad exposures on behavioral intention. So I want to ask questions such as - I remember seeing this video multiple times. (Agree, Disagree). Is there any such scale. Please help.
There is a service called Albert.ai that used to automatically stop showing ads based on a "fatigue" concept. I don't know the scale they used, nor if it was based on user behavior concerning that same brand. But it's a thought provoking idea.
Why would you have a generic scale if you can simply halt ad views when users stop converting?