Subhendu Pattnaik

2 Questions 3 Answers 0 Followers

Questions related from Subhendu Pattnaik

Is there a scale for Video Ad exposure frequency?

I am trying to measure impact of multiple video ad exposures on behavioral intention. So I want to ask questions such as - I remember seeing this video multiple times. (Agree, Disagree). Is there...

17 May 2020 7,058 5 View

How to measure Empathy Quotient & StoryTelling quotient in Videos?

Hi All, I am looking to see if there are any scales available for measuring empathy quotient of a video. Also, if there are scales which can help in measuring the storytelling quotient of the...

18 March 2020 9,557 1 View