I am currently working on my thesis, which focuses on the expansion of European luxury brands into key Asian markets, specifically China, India, South Korea, Thailand, and Japan. The main topic of my research is: "Expansion of European Luxury Brands into the Growing Asian Market: Balancing Prestige, Growth, and Environmental Responsibility."
I aim to incorporate sustainable strategies into the expansion plans of these luxury brands. However, I am finding it challenging to locate relevant materials on sustainable expansion practices for European luxury brands, as this is my first experience writing a thesis. My passion for the luxury and fashion industry drives my interest in this topic.
I would greatly appreciate any guidance, resources, or insights from fellow researchers that could assist me in this endeavour.
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