Hi all,
I am working on some theories in behavior change model, such as Fogg Behavior Model (FBM) and Elaboration Likelihood Model (ELM). I can crealry describe about Motivation and Ability construct, but how about Trigger?
Anyone knows any measurement items or operationalization of Trigger in this context?
Thank you
Dear Nila,
go to the section about trigger: "A trigger can take many forms – an alarm that sounds, a text message, an announcement that a sale is ending, a growling
stomach, and so on. "
In mice we measured the starting time in the open field till the animal started to move away from the starting place (usually the mid section of the open field).
http://www.bjfogg.com/fbm_files/page4_1.pdf
Hi Beatrice,
I am writing a paper on the FBM and I am struggling to find empirical data on this model or papers relating to the measurements used.
You shared a link 5 years ago http://www.bjfogg.com/fbm_files/page4_1.pdf but it is no longer operational. Could you possibly direct me to any peer reviewed studies or academic papers or data on such?
With kindest regards
Niamh Bruce
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