To the posgraduate students, We follow a similar action as suggetsed by Dr. Samy Selim. Regarding the participatio of the staff, We inform some of partnership possibilities in association with the speaker. In general, this information call the atention of the staff.
Definitely that is an aptitude, being responsible with the knowledge, what I could say, is to raise attractive results to the public, ie, what will leave them as teaching specifically, to participate in the seminar
Motivate them! How? I just don't know. Sometimes I did my best for making successful seminars (Interesting theme, good educator, good presentation, ambient, promotion...), but I failed. I think that age of classical seminars is over. Most of the clients want instant knowledge through web seminars.