Hello,
I am currently doing an internship at Pfizer Incorporation, and the aim of this project is to measure the elasticity demand of Pfizer's products and to model the potential change in demand due to the different market factors (like price variation, marketing campaigns, reimbursement status, ...).
I do have statistical skills like data analysis, historical series, applied econometrics, analysis of variance and regression analysis. And I'm also familiar with R programming language.
I'd like to know how should I proceed the analysis ? like a plan of action that I can follow.
In my opinion, the greatest impact on the sale of pharmaceuticals has advertising in various media, promotion of pharmaceuticals in advertising campaigns conducted in various media, including new online media, besides public relations in the issue of shaping the image of the manufacturer, ie a specific pharmaceutical company, its strategy, mission and development , market share, information on production technology on pharmaceutical packaging, information on testing pharmaceuticals, on which country they are produced, according to which standards, in which normative realities shaping technical and security standards, impact on consumer health.
Best wishes
HI Youssef,
in the range of analytical possibilities, in addition to the application of traditional statistical techniques, I would also consider machine learning. From a methodological point of view, perhaps the use of texts dedicated to the topic could be useful. Here on ResearchGate I found a classic text (still interesting today) that could give you interesting insights on how to plan your research activity, you can find it in the attachment.
Best regards,
Marco
- Badges
- Science topic
- Similar topics
- Biological Science
- Molecular Biology
- Biomolecules
- Nucleic Acids
- RNA