in Bayesian inference we can model prior knowledge using prior distribution. There is a lot of information available on how to construct flat or weakly informative priors, but I cannot find good examples of how to construct a prior from historical data.

How, would I, for example, deal with the following situations:

1) A manager has to decide on whether to stop or pursuit the redesign of a website. A pilot study is inconclusive about the expected revenue. But, the manager has had five projects in the past, with a recorded revenue increase of factor 1.1, 1.2, 1.1,  1.3, 1. How can one add the managers optimism as a prior to the data from the pilot study.

2) An experiment (N = 20) is conducted where response time is measured in two conditions, A and B. The same experiment has been done in dozens of studies before, and all studies have reported their sample size, the average response time and standard deviation of A and B. Again: How to put that into priors?

I would be very thankful for any pointers to accessible material on the issue.

--Martin

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