The ethical behavior of management determines the success or failure of the business in the long run. Anyone with unethical behavior may seem to get progress in short intervals but in the long run, such behavior may lead to nowhere, mostly destined to the failure. We can have observations with such sort actions of some companies on this ground. The history shows that all those firms with their unethical affairs turned to have the poor fate, failure.
Binod, I think there are a couple issues with your question. First, what do you mean by "long run"? As it has been said, in the long run we are all dead so I think you need to address why we might be concerned with ethical behavior in the "long run". Second, I think your statement that "history shows that firms with unethical affairs have a poor fate" is prone to "failure bias". Is it possible that there are unethical businesses that are successful but we aren't aware of them because they have not failed?
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