LPS is shown to induce SREBP expression in the literature, however, there is inconsistency in the literature methods that states to perform the experiments in serum free media and other papers have cultured in 10% serum containing media. When I culture in serum containing media I have seen variability in my results lately. What would be the advantages of cultured in SFM when assessing LPS induction of SREBPs via qRT PCR?