In order to make sustainable strategic decisions and build quality customer relationship, businesses need to have substantial knowledge of behavior and attitude of different generations’ cohorts.
New generation of consumers (generation Z) wants healthier and more sustainable environment that will allow them to be active contributor in their community.
The green strategies, either in production processes or in marketing using sustainable principles, are essential for selling products to generation Z. Green product features are no longer just an added feature to improve sales but an expected pre-requisite among environmentally concerned generation Z.
When communicating sustainable activities, businesses often take the central role in the process while consumers are “passive users” of their eco products. Is it recommendable to “switch the roles”? Do consumers need to have the central role while companies should stand aside and create opportunities for them to make personal impact on environmental protection?
Or co-creation is the win win solution?
What do you think?
Value co- creation with customers is already widely accepted approach, so why not in development of green strategies. It is probably the most efficient strategy to stay competitive.
Ensure the corporate culture in balanced approach
Design thinking is an iterative process that helps understand users, challenge assumptions, and redefine problems to arrive at alternative strategies and solutions that might not have been evident from the outset. There is no reason why design thinking should not be applicable in the instances this query refers to, for example with regard to operations, products, services, strategies, and even management.
Chapter Design Thinking
since 2010. creativity is added as the 4th pillar of sustainably.
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