ECRM in FMCG - recommendations to read?

01 January 1970 1 9K Report

Hello!

I'm a master student and currently working on my thesis about an eCRM strategy implementation in a FMCG company. I work qualitative and wonder if someone could recommend me some good resources to read.

Many thanks for your time :)

Natalia

Teaba Wala Aldeen Khairi

books and pdf of other workers you can write the thing you looking for and search it on bookfi.com

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