Thanks, but I am talking about strategic part in the SMEs.

I studied a firm and checked whether strategic planning helps to grow the business. I found a positive association between the strategic and SME performance. Usually SMEs have limited access to the resources which limits to improve business process (input, process and output). Therefore, strategic marketing should fit with the objectives of organisation, availability of resources and their mobilisation.

Yes strategic marketing planning is important for SME if the have to compete effectively. However the topic may be too broad. you may want to look at specific items of strategic planning.

I think strategic marketing might play a part in growth.  I saw it work in many SMEs over the years.  Dr. Lisa Fairbairn has a "Line of Business" analysis model that might work with any SME.  The model shows significant interface with the functional side of business and shows how marketing plays a role in both strategy development and execution.

Small and medium enterprises (SMEs) are considered to be the engine of economic growth through employment generation, contribution to GDP, technological innovations and other aspects of economic and social development. its sustainability depends upon the strategic orientation of the firm as well as the support of the government. based on its size and area of operation, strategic marketing becomes necessary for gaining competitive advantages and long term success of these industry. the following paper link may be  useful for gaining more insight into subject

http://thejournalofbusiness.org/index.php/site/article/viewFile/32/31

http://www.eajournals.org/wp-content/uploads/Marketing-Practices-of-Small-Medium-Size-Enterprises-A-Case-Study-of-SME---s-in-Multan-District..pdf

http://www.slideshare.net/profatish/role-of-marketing-strategies-in-the-success-of-small-businesses

I started a business a few years ago and owe its success to strategic/targeted marketing on a shoe string of a budget. SMEs don't have the luxury of large marketing budgets. Its still going, 13 years on...

www.saafskincare.com

Dear Suhail,

Please check the following.

Regards

SM Najim

http://www.marketingmo.com/wp-content/uploads/2016/02/Strategic-Marketing-for-the-SME.pdf

https://www.researchgate.net/publication/261721534_Marketing_Strategies_of_Small_and_Medium_Enterprises_A_Sample_Survey

http://www.eajournals.org/wp-content/uploads/Marketing-Strategies-and-the-Performance-of-Small-and-Medium-Enterprises-in-Akwa-Ibom-State-Nigeria.pdf

https://eprints.ugd.edu.mk/2084/1/MARKETING%20KNOWLEDGE%20AND%20STRATEGY%20FOR%20%20SMEs-%20CAN%20THEY%20LIVE%20WITHOUT%20IT.pdf

http://epublications.uef.fi/pub/urn_isbn_978-952-219-306-3/urn_isbn_978-952-219-306-3.pdf

http://www.anzmac.org/conference_archive/2005/cd-site/pdfs/21-Mktg-Asia/21-Tang.pdf

Article Marketing Strategies of Small and Medium Enterprises: A Sample Survey

You might be interested in the attached paper.

Dear Suhail,

Please check details as follows:

http://www.emeraldinsight.com/doi/abs/10.1108/EUM0000000004493

http://onlinelibrary.wiley.com/doi/10.1002/jsc.695/abstract

Best,

Pittawat

I believe Marketing is crucial part of any business. Especially when launching your business careful investigation in the player, client and all level of stakeholder is important. You may need to approach differently in different target segment. So without any delusion, strategic marketing is best for SMEs. 

Definitely! Strategy is needed everywhere.

Definitely, Marketing strategies play an important role in SME's. They need to know their target, their consumers for products or services; get feedback from the market for design and engineering areas, to improve or create new products. So marketing is vital for SME's, I think.

Strategic Marketing plays an important role in the success of all types of enterprises. It is considered one of the Critical Success Factors (CSF) in organizations. 

Res/Sir, As it has been well said," First plan out ur work and then work our ur plan". The same is applicable with Strategic Management.

Yes, it does; as in any enterprise regardless of scale.

Yes, it does; but maybe not as much as large-scale enterprise.

Product and markets are the two pillars around which any business revolves. No doubt people, finance and technology are equally important.

Yes, but according to me not so much asthe  large enterprises

Traditionally,  SMEs the role of marketing was not considered focal and it was often carried out unsystematically and sporadically. Market orientation is the implementation of marketing concept described by three behavioural elements: customer orientation, competitor orientation,  and interfunctional coordination with the focus on the sets of activities: generating, disseminating and responding to market intelligence. Yes, SMEs need strategic marketing to inform the organisational vision in seeking opportunities and harnessing strengths to overcome competitions, to grow profitability, and expand market share

Whether it is large, medium or micro industry, the role of marketing is vital. If SME starts thinking marketing as strategic component in their business, the chance of success is more.

The attached paper describest the importance of the focus strategy.

Differentiation is key in our todays business. SMEs does required a strategic marketing  as customers needs must be identified and marketing program will be created to achieve customer satifaction, company performance leading to profit increase. It does allow for Identifcation of one or more sustainable competitive advantages a firm has in the market it serves.  

Whether the business is small or big, it can neither start business without product/service nor can it survive without market. Strategic Marketing, therefore, is a must for SMEs.

Strategic marketing play a large role in the success of SME, however, one of the factors of this, is, that a number of SME are family owned. This causes a problem in that they are not normally open to innovation or marketing, as they are too concerned with making a profit (cash-flow) now?

There are some very good articles on this you may wish to look at?

In every organization intangible assets like knowledge, creativity and brand identity have become more crucial today than tangible assets and SMEs are no exceptions. Many a times, it is seen that poor organizational performance is on account of marketing weak link in the system. Strategic marketing is important for the success of SMEs in respect of improving market share though innovative product, product positioning and development of brand identity. 

Marketing activities that contribute to competitive advantage are minimal at SMEs. They are struggling to survive. As a result, they tend to meet short term need only.

True, SMEs are struggling to survive. Does that mean that they should not do marketing or they do not need strategy?

That I want to know whether the research studies support the application of strategic marketing in the small and medium enterprises or not?

The marketing concept can be considered as a business philosophy, an ideal or a policy statement and it articulates an ideology that offers a framework for business success in SMEs as well as large firms. The marketing concept is a prescription of how a firm achieves its goals and research shows a strong positive correlation between a well formulated and implemented marketing strategy and business success. I hope you will find the attached thesis useful:

Thanks

Bridget

http://epublications.uef.fi/pub/urn_isbn_978-952-219-306-3/urn_isbn_978-952-219-306-3.pdf

@ Dr. Bridget-thanks

You are welcome