I live and do research in Sweden, a country well-known for promoting gender equality in both the workplace and in the home. Although women in Sweden work, to similar extents as men, fathers do not do as much child care as mothers.

I recently flew on Norwegian Airlines around Sweden. They played a video about how to buckle-up and turn your phone off. In their video they showed a mother and child working together to accomplish these tasks. Despite having three seats in the row, there was no father involved.

This Scandinavian airline commercial seems indicative of fathers either being absent or uninvolved. So I wondered--to what extent do we, as a society, really try to involve fathers into the routine daily life like child care?

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