I think that business success is the reverse process of failure. The first generation is best known for risk. The second generation began to lack a sense of risk. To cultivate. Can be quantified.

Not sure if you have considered Weber et al paper to pick up some ideas. The paper nicely captures risk taking behaviour in financial, ethical, recreational, health and safety, etc issues. Here is the reference: 

Weber, E. U., Blais, A. R., & Betz, N. E. (2002). A domain‐specific risk‐attitude scale: Measuring risk perceptions and risk behaviors. Journal of behavioral decision making, 15(4), 263-290.

Best wishes! 

Thank you Kaleel, much appreciated. I will check it out more closely!

It is the statistical experience data, regional and the crowd is different, the result is different.