The questions in my questionnaire have similar terms such as font used in writing the product information and the product information written on the detergent influences consumer buying behaviour. These two questions are taken from two different items: 1) Font Size and 2) Product Information.

I have 5 independent variables: 1) Packaging colour, 2) Packaging material , 3) Font Size, 4) Printed Information, 5) Background Image. 6) Product Functionality - mediating variable. 7) Purchase Intention - dependant variable. 7 Items in total.

Since I'm utilizing an already established theory known as planned behaviour theory and there are correlations between the items utilized, that is the reason as to why I'm proceeding with CB-SEM instead of PLS-SEM. I'm using Smart PLS 4 for this instead of SPSS AMOS. Am I going in the right direction?

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