If you plate out bacteria for counting the number of the alive cells, then they will form colonies.
When you want to count the number of phages or phage infected bacterial cells among all the cells in your sample, then first you plate so many cells that they will form a continuous layer on the agar surface. After overlaying that bacterial mat with virus containing sample (low melting point agar containing phage or phage infected bacteria, etc...), in the original bacterial layer you will see spots where the cells (which used to be there already) are lysed due to the phages. These are the plaques.
Sometimes, for some uses such as phage display, you have to determine your phage particle titer through colony formation. in that case phage particles can not replicate by themselves like normal phage and usually contain selective markers cloned into their genome.
Colony is a visible growth of organism in solid or semisolid medium result form single cell whereas Plaque is clear area formed by lysis of cell or inhibition of growth by agent such as virus(bacteriophage) in cell culture medium.
Just to add what Dr. ASOK MUKHOPADHYAY said, plaques can be clear or turbid depending on the type of virus. Lysogenic virus will give Turbid plaques whereas Lytic bacteria will give a clear plaque.