S. I. Hayakawa and others studied how high-level abstract words, though representing things not physically present agitate the human nervous system. People feel pulled upon and assaulted by hurtful language or (perhaps in response) those subjected to emotionally-charged speech/texts deploy weaponized speech and texts at others.
People feel a full somatic response to such language. Their bodies get excited and their mind re-apportion memory storage.
See the then-Chicago-based Linguist Hayakawa's _Language in Action_. When published in the 1940s, this was unverifiable linguistic-physiological theory. Now tests are proving the mind-body effect of heated speech on retrofitting our brains. That is, repeated exposure to buzz words, slogans, memes do in fact cause more bypass of the prefrontal analytical lobe and cause speech and text to be cursorily processed by the crudely two-valued amygdala. This results in less synaptic hooks for shades of complexity in thinking. Experimental Psychology has measured excitation levels and induced for getting in repose to the war cries of partisan politicians and pundits.
How can non-Aristotelian rhetoric help to slow responses and also lower the "heat?"
Please share any comments and pointers to studies here.
LANGUAGE IN ACTION:
https://pure.mpg.de/rest/items/item_2346245_4/component/file_2453260/content
Holiday wishes for a new year that holds better communication and more peaceful linguistic, rhetorical interactions.