This is not a topic, the Characters presented in the supposed topic for discussion in an article or research paper need to be revised.

The topic should have a dependent and an independent variable with a moderating or mediating variable that a case study of selected firms within a sector is considered for the study.

It is important that topics for academic papers or research are carefully curated.

My suggestion on this could be; "the Influence of Public Relations on Brand Performance; the role of Buzzwords: A case of selected Service Firms in Nigeria".