I am an academic, but I have been involved in managerial decisions and I worked in industry before joining the university.
I have used "optimal scaling", a technique that allows to mix qualitative and quantitative information, in order to select applicants for a job, in order to assess the quality of an organisation, and in order to allocate grants to applicants.
when I was working in industry, I made extensive use of statistical methods for demand forecasting, marketing analysis, and quality control.