Phospholipids rarely have much in the way of UV chromophores until you get down to very short wavelengths. Unfortunately, while hexane is transparent in the low-UV region, silica columns usually require the addition of a more polar solvent to hexane in order to elute phospholipids, and these polar solvents often have a higher UV cutoff. So, the combination of adsorption chromatography and UV detection for phospholipids is not good in terms of phospholipid recovery.