Sequence logos have been one of the most widely used methods for the visualization of proteins or DNA motifs in the past 20 years. It has been used in many ways mainly to visually inspect the characteristics of predicted/discovered motifs and evaluate motif discovery tools (i.e, empirical study). I found it is very misleading to use sequence logos to compare computational motif prediction tools because it is a very subjective affair to say that a logo for example "resembles", "is close in appearance to", or "like" the known or annotated ones. My own small scale study found that there is a great mismatch between the "appearance" of the sequence logo and the actual performance of a tool. However, I am surprise this visualization method is still a widely accepted method for computational motif discovery tool prediction. My question is: why? What is your opinion of using this evaluation method?