There is a bit of poet writing to it as the words need very careful choosing to stay within the 85 signs per bullet point.

Thanks Dr. Giannakis

So the reader likes the highlights and the writer likes the (presumably) higher impact.

I have noticed in my writing that cutting the points into very short sentences tend to make me exaggerate the results I am summing up, compared to the nuance I get in the abstract.

Dear Sirs

I think no one like to do extra work, but I am forced to write highlights if I want to publish in those journals who order them . To write them, I just try to write an abstract of the abstract in 5 or less points.

I think there is a tendency for reviewers (and editors) to forget the content of the highlights in the review process.

Highlights offer your paper an advantage in the online world. At a glance, readers can view the results of a manuscript and quickly identify what they want to read, without having to dig through abstracts. The more eyes scanning your Highlights, the easier it is for readers to discover something they might not have stumbled upon otherwise.

Best Regards Henrik Rasmus Andersen

Describing the most important events in magazines, ie "Highlights" and other media, is now crucial in the sphere of the media. This type of trend also dominates in posts, entries, comments on social media portals. On the one hand, it is about drawing attention to a given topic in new information generated in huge amounts. On the other hand, short descriptions of important events involve limited volume of the text and thus the content of the message being forwarded. Media marketing is therefore important, especially strong marketing in new online media, including on social media portals.

I invite you to the discussion

It not always "funny" to write the highlights, especially with 85 words each point.

Personaly, I prefer graphical abstract.

Well designed picture (graph) can be very attractive.

All but scholars prefer to figuring out the main points of the article of interest in a short time. They are too busy to carry out heavy responsibilities. Since such as an image-driven communication, e.g., Highlights, Cover image, and Infographic, significantly help readers' efficient, easy comprehension, it can be one of a win-win strategies between authors and readers in academia, which sequentially leads to increase visibility of the article.

My question was posed some years ago. At that time Elsevier made highlights mandatory for many of their journals.

Many struggled with the style and I still think there is a problem in many papers that the highlights reads as nonsens because the authors struggle with the brevity and many reviewers doesn't read and comment on the highlights lines.

Following!

To understand: should I read the article I firstly view it (as we say in Russia) "diagonally", lingering on key words. The same applies even to abstracts. Personally, I don’t see anything negative in using highlights., Although they do convey the content in exaggerated form

Well. Actually the highlights may be useful for someone who tries to understand the main statements and conclusions of the work without reading the whole paper. Nevertheless, in my opinion, the graphical abstract adequate use is limited to certain type of works.

Jeder!