My topic for research is: “Impact of Push Notifications on Consumer Purchasing Behavior: An Empirical Analysis within the Zomato Ecosystem”
My Research Objectives are:
1. To measure the level of engagement with push notifications within the Zomato app.
2. To identify the type of notifications that the consumer receives.
3. To understand consumer preferences regarding the type, timing, and content of push notifications from Zomato.
The Research Questions based on the objective are:
Based on the 1st Objective:
RQ1.1: What is the level of engagement with push notifications within the Zomato app among users?
Based on the 3rd Objective:
RQ3.1: What are the preferences of Zomato users regarding the types of push notifications they receive?
RQ3.2: How do users perceive the timing of push notifications from Zomato (e.g., frequency, timing during the day)?
RQ3.3: What are users' preferences regarding the content of push notifications (e.g., promotions, discounts, restaurant updates)?
Research Methodology:
- Quantitative Method
- Survey/ Questionnaire
- Restricted to Ahmedabad and Gandhinagar
- Method of Analysis: SPSS software
- Sample (Simple Random Sampling)
Estimado Buenos días, escribo con la finalidad de responder algunas interrogantes, como usted va a medir el impacto debe realizar correlación de Pearson o Spearman, de las variables independientes en función de la dependiente. Del mísmo modo, debe emplear chi cuadrado con la finalidad de medir la asociación entre variables categóricas. Además, debe hacer de tablas de frecuencia, debido a que usted tiene diferentes objetivos. saludos
Greetings,
First of all, SPSS is not a method, it's a software. The method is the collection (study design) + analysis procedure.
Regarding your question, it's a complex question with no one definitive answer. The best option is always a method that tests all the hypothesis at the same time. Because you seem to have many IVs and DVs, I think Structural Equation Models would be the best choice. But it requires large samples and is not available in standard SPSS (you need AMOS extension). So, some kind of multivariate regression is probably what you seek.
Best,
Yago
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