What's the role of Live Stream influencer Marketing on Consumer Brand Engagement and Brand Preference?
Hey Mr. Liang,
So, picture this: you're scrolling through your favorite social media platform, and bam! You come across a live stream from a popular influencer raving about a new brand of sneakers. You're intrigued, right? That's the magic of live stream influencer marketing.Here's the deal: it's like having a friend recommend something to you, but on a massive scale. When influencers go live, they create a real-time connection with their audience. People tune in, comment, ask questions—it's interactive and engaging. And when they're hyping up a brand, it's like they're giving their stamp of approval, which can be super convincing for viewers.Think about it: traditional ads are cool and all, but they can feel kind of distant.
Live streams, though? They're personal. It's like hanging out with a friend who just happens to be talking about a cool product. Plus, there's this FOMO factor. When you see others jumping on board and snagging the latest thing, you don't want to miss out.So, bottom line: live stream influencer marketing is like the modern-day word-of-mouth on steroids. It's all about building trust, creating buzz, and getting people excited about brands in real-time. And hey, if done right, it can seriously boost consumer brand engagement.
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