I'm working on my thesis right now about relationship between sport heritage values and supporter's sense of place (of the city they live in). I had the idea that I should first measure the general sense of place using a likert scale system of several statement similar to those of Willams and Vaske (2003) and Jorgenson & Stedman (2001).
Then I had the idea to compose statements (also in likert scale format) regarding the sports club (the ''sense of the sports club'' as it were) that I based on sport heritage factors/values I explored in the theoretical framework.
So in short: I want to measure two different sets of likert scale data from the SAME respondent group and then I want to measure if there is a correlation between the sport heritage data outcome and the sense of place data outcome. As in for example: does a high 'sense of sportsclub' result in a higher sense of place compared to a lower sense of sportsclub?
Now comes my question(s): Is this a good idea? and so yes, how to measure this? Which statistical analysis should I use or is it maybe better to make sport heritage statements with only yes/no answers? Or am I tackling it the wrong way? (statistical analysis isn't my strong suit)
Any advice is welcome!
Assuming you consider your scale as ordinal, opting for a nonparametric test, you could use Wilcoxon signed-rank test to measure the differences between your paired sets of data. If you decide to treat your data as interval, meeting relevant statistical assumptions, you could alternatively go for paired samples t test. For the association between your Vs, you could go for Spearman’s correlation (nonparametric) or Pearson's correlation (parametric) depending on the data type and assumptions as indicated previously. Relevant RG discussions are linked below.
Allen, D. (2020, November 1). How do I compare two sets of Likert scale data? Perceived and felt emotional responses to music. ResearchGate. https://www.researchgate.net/post/How-do-I-Compare-two-sets-of-likert-scale-data-Perceived-and-felt-emotional-responses-to-music
Darani, L. H. (2015, June 9). How can we find the correlation between two Likert-scale questionnaires?ResearchGate. https://www.researchgate.net/post/How-can-we-find-the-correlation-between-two-Likert-scale-questionnaires
Good luck,
There is an important difference between individual Likert-scored items, which are ordinal, and multi-item scales, which can be used as interval-level data if they meet the appropriate conditions.
Because there have been so many questions here about how to analyze this kind of data, I have compiled a set of resources on this topic:
https://www.researchgate.net/post/How_can_one_help_people_create_simple_scales_from_Likert-scored_items
You could use item analysis with Cronbach's alpha for reliability on both 'sense of sport club' Likert type items and 'sense of place' Likert type items to define how to calculate 'test' scores for both, and then calculate the Pearson correlations between the 2 test scores.
see:
https://blog.minitab.com/en/meredith-griffith/item-analysis-with-cronbachs-alpha-for-reliable-surveys
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