With the growing recognition that using deterrents to prevent informal work and incentives to encourage formal work is a costly and ineffective way to promote formalisation, many governments are seeking to pursue the 'softer' approach of engendering a culture of commitment to formality through educating people about the reasons for paying taxes, showing populations what they receive for paying their taxes, etc. Until now, however, there has been little discussion of what works and what does not, and whether there are 'good practice' approaches that could be more widely adopted. Given that this seems to be the current direction of policy on tackling the informal economy, we need to discuss and identify how this can be done in practice. In doing so, we might be able to identify some practical measures governments and other social partners can adopt to engender this culture of commitment to formality.