Hello, everyone! My team and I are new to research and are having a hard time with it. We have no one to ask for advice, so we are wondering what kind of tools we should use for our data analysis.
Here are the details of our research:
Research Design: Correlational
Research Instrument: Ordinal Scale - Likert-scale Technique
The photo/file is part of our conceptual framework.
Your response and advice will genuinely help us and are very appreciated. Thank you.
Juliana Carlos As your research instrument is based on primary data-Likert Scale, you could try to use SPSS/Smart PLS-SEM/CB-SEM for data analysis.
Thank you.
Hi Juliana,
seeing your diagram, I have the following thoughts
1) how was AI adoption and growth measured? If growth is a percentage and, thus bound within 0 and 1, a regression model with beta errors could be helpful. With AI adoption, the type of scale determines whether you can use it as one quantitative variable or a set of dummies.
2) The moderators ring some alarm bell as I could imagine that they mediate the effect of AI adoption on growth. If this is the case, you destroy your effect as--by controlling these apparent moderators--you only get the direct effect. It is not that it is impossible to have mediators that transfer an effect while at the same time moderating the remaining direct effect. Only be aware of that.
3) The control variable "small start ups businesses" puzzles me a bit. Where is the VARIABLE in this variable? Sounds like you focus on only startups. I (being no expert) would always vote for a full sample and incorporating firm size somehow.
Best,
Holger
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