What is true, what is myth in the real options of consumers, when we want to know which are the sustainable agro-food products preferred by consumers?

There are various factors that influence consumers' preferences for sustainable agro-food products. Some of these factors are based on actual research and data, while others may be myths or misconceptions. Here are some common true and false statements about consumer preferences for sustainable agro-food products:

True:

Consumers are increasingly interested in sustainable agro-food products: There is growing evidence to suggest that consumers are becoming more aware of the environmental impact of their food choices and are actively seeking out sustainable options.

Certification programs matter: Many consumers look for certifications such as USDA Organic, Rainforest Alliance, or Fair Trade to guide their purchasing decisions. These certifications provide a level of assurance that the product has been produced sustainably and ethically.

Price is a factor: While consumers may want to choose sustainable products, price is still a major consideration. Sustainable options are often more expensive than their conventional counterparts, which can be a barrier for some consumers.

Packaging matters: Sustainable packaging, such as compostable or biodegradable materials, is an important factor for many consumers when making purchasing decisions.

False:

Consumers will always choose sustainable options: While there is a growing interest in sustainable agro-food products, not all consumers prioritize sustainability over other factors such as taste, convenience, or cost.

Consumers understand all the sustainability labels: While certification programs can be helpful, many consumers do not fully understand what each label means or what standards they represent.

Sustainable products are always better for you: While sustainable products are often better for the environment, they may not always be healthier or more nutritious than conventional products.

Consumers only care about the environment: While environmental sustainability is an important factor for many consumers, some also prioritize social sustainability and ethical production practices.

Thank you for your precious time.

Phil Geis

"Actual research" and data do not influence consumers. The've no access to such data-sets nor the technical sophistication for critical analysis. Their info comes from shallow media reports, advertising and special interest group scare mongering.

"Sustainable" is more of advertising hype than reality and certifying organizations are in the business of selling that hype.

Think you should also consider that motivation of consumers - the extent to which it is virtue signaling/ego driven.

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