Thanks for adding your valuable comments here on the role of cultural intelligence in innovation.

I agree fully with Leonidas and with his suggestions. Understanding other cultures is a key success factor for any international or global business, and for any strategic intention of developing new markets in other countries. Unfortunately many companies ignored this necessity and there were many project failures in internalization business processes. I would strongly suggest you to read the following book: Matt Haig (20030. Brand failures. The truth about the 100 biggest branding mistakes of all time. London: Kogan Page.

Thanks Constantin for your value addition. It is really very important for an entrepreneur to incorporate the cultural element of the overseas market as it will provide key understanding about developing the marketing strategies for the market.