The response rate in maled surveys or online surveys is one of the major limitations. it is usually low and thus affects the credibitly of the results.
I think as approximate estimation, if the response rate reach 50%, then this is excellent.
although we all go with the idea that "the more the merrier" as far as sample is concerned which is based on common belief that larger sample sizes generally lead to increased precision when estimating unknown parameters.
In any research, sample sizes are judged based on the quality of the resulting estimates. you may wish to have the 95% confidence interval be less than 0.06 units wide.
sample size may be assessed based on the power of a hypothesis test too.
So the bottomline is, the adequate or acceptable sample size for a research (be it online or offline) depends on the type of research/study being proposed and what exactly is being studied.
talking of the response rate , a survey’s response rate is the result of dividing the number of people who were surveyed or interviewed or studied by the total number of people in the sample who were eligible to participate and should have been interviewed, surveyed or studied.
CASRO (Frankel, 1983) and other sources (Groves, 1989; Hidiroglou, et
al., 1993; Kviz, 1977; Lessler and Kalsbeek, 1992; Massey, 1995) states that, Response Rate (RR), or the minimum response rate, is the number of complete interviews divided by the number of interviews (complete plus partial) plus the number of non-interviews (refusal and break-off plus non-contacts plus others) plus all cases of unknown eligibility (unknown if housing unit, plus unknown, other).
The response rate in maled surveys or online surveys is one of the major limitations. it is usually low and thus affects the credibitly of the results.
I think as approximate estimation, if the response rate reach 50%, then this is excellent.