Could you please share the acceptable level minimum amount of AVE with reference?
Actually I have a second order factor with four sub constructs. The AVE for individual sub construct is more than 0.5 but collectively its' hardly 0.35.
Please suggest what could be done about this!
Thanks in advance!
0.50
Diamantopoulos, A. and J. A. Siguaw (2000). Introducing LISREL: A Guide for the Uninitiated. London: Sage Publications.
Usually .50. Sometimes, AVE less than .50 is also acceptable. Please refer to Fornell & Larcker (1981).
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39-50.
If the AVE is 1.00 or more than that is it acceptable. or put another way, what is the maximum threshold of AVE ?
This link might be helpful
https://researchhub.org/common-issues-in-structural-equation-modelling-sem-and-their-solutions/
You can consult Haire et al. in " A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) " . Go to this link and read page 137 or maybe another pages.
file:///C:/Users/User/Desktop/SEM/A%20Primer%20on%20Partial%20Least%20Squares%20Structural%20Equation%20Modeling_Hair%20et%20al..pdf
@ Montree Piriyakul Thanks for your reply. Could you please share active link as the one given is not working.
Regards
I am sorry of sending a link that is active only in my computer. You can search easily by using a book name through google or another engine as:
A Prime on Partial Least Squares Structural Equation Modeling_Hair et al. pdf
Usually .50. Sometimes, AVE less than .50 is also acceptable. CR .70 and above is acceptable.
Please refer to:
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39-50.
Hair, J., Black, W., Babin, B., and Anderson, R. (2010). Multivariate data analysis (7th ed.): Prentice-Hall, Inc. Upper Saddle River, NJ, USA.
