• Defines the present state or purpose of an organization;
• Answers three questions about why an organization exists -WHAT it does;
WHO it does it for; and HOW it does what it does;
• Is written succinctly in the form of a sentence or two, but for a shorter timeframe (one to three years) than a Vision Statement; and
• Is something that all employees should be able to articulate upon request.
The Mission Statement concentrates on the present; it defines the customer(s), critical processes and it informs you about the desired level of performance.
The Mission Statement guides the day-to-day operations and decision-making of the organization. It helps in tactical planning and "rallying the troops" around a common near- to medium-term goal. The Mission Statement helps members of the organization get on the same page on what they should do and how they should do it.
Features of an effective Mission Statement are:
• Purpose and values of the organization;
• What business the organization wants to be in (products or services, market) or who are the organization's primary "clients" (stakeholders);
• What are the responsibilities of the organization towards these "clients";
• What are the main objectives that support the company in accomplishing its mission.
Mission statements define the organization's purpose and primary objectives. These statements are set in the present tense, and they explain why you exist as a business, both to members of the organization and to people outside it. Mission statements tend to be short, clear and powerful.
Some examples of mission statements are shown below:
Bristol-Myers Squibb Company (pharmaceuticals) – "To discover, develop, and deliver innovative medicines that help patients prevail over serious diseases."
ConocoPhillips (gas/energy) – "Our mission is to power civilization."
Walgreens (drugstores) – "To be the most trusted, convenient multichannel provider and advisor of innovative pharmacy, health and wellness solutions, and consumer goods and services in communities across America."
Nike (athletics) – "To bring inspiration and innovation to every athlete in the world."
The Dow Chemical Company (chemicals) – "To passionately create innovation for our stakeholders at the intersection of chemistry, biology and physics."
A mission statement refers to the aim of an organisation, the cause of its existence. It identifies who the organisation is, what it does, and who are its customers..
Where a vision statement is a dream, a mission statement is more practical. The mission statement should communicate, what the organisation does and possibly for whom.
According to Bain & Company, mission statements are one of the most frequently used management tools. Organizations spend thousands of hours and dollars developing mission statements and then more resources again on public relations to unfold them to their stakeholders. This is not surprising when you review the often-stated benefits of mission statements:
To communicate the direction of the organization.
To help make day-to-day operating decisions.
To keep the organization focused.
To motivate employees.
Many authors have a variety of beliefs of what should be included in a mission statement.
• Defines the present state or purpose of an organization;
• Answers three questions about why an organization exists -WHAT it does;
WHO it does it for; and HOW it does what it does;
• Is written succinctly in the form of a sentence or two, but for a shorter timeframe (one to three years) than a Vision Statement; and
• Is something that all employees should be able to articulate upon request.
The Mission Statement concentrates on the present; it defines the customer(s), critical processes and it informs you about the desired level of performance.
The Mission Statement guides the day-to-day operations and decision-making of the organization. It helps in tactical planning and "rallying the troops" around a common near- to medium-term goal. The Mission Statement helps members of the organization get on the same page on what they should do and how they should do it.
Features of an effective Mission Statement are:
• Purpose and values of the organization;
• What business the organization wants to be in (products or services, market) or who are the organization's primary "clients" (stakeholders);
• What are the responsibilities of the organization towards these "clients";
• What are the main objectives that support the company in accomplishing its mission.
A mission statement of an organization tell what the organization does. Of course, it has to be in consonance with what it wants to achieve OR where it is going (vision). The mission statement clearly tells all organizational members what the organization stands for. So it helps clarify all doubts about what one must be doing as individual and as groups/teams. This helps preventing people from any straying from the requisite path. It facilitates marching towards attainment of the organizational vision.
Mission statements represent general direction of strategic and operational decisions, an image of the company's character, and a tone, or set of attitudes, through which actions are guided. Embodying the organization's soul mission statements are often inspirational and inculcate togetherness in the organization.
Mission statement aims at defining the organization's main objectives. The statement is usually formed in brief, clear and powerful language “in the present tense”, and it explains why there is a business for both the members of the organization as well as the people outside it.
"Some businesses may refine their Mission statement based on changing economic realities or unexpected responses from consumers. For example, some companies are launched to provide specific products or services; yet, they may realize that changing WHAT they do, or WHO they do it for, or HOW they do what they do, will enable them to grow the business faster and more successfully. Understanding the Mission gives employees a better perspective on how their job contributes to achieving it, which can increase engagement, retention, and productivity.
Having a clearly defined Mission statement also helps employees better understand things like company-wide decisions, organizational changes, and resource allocation, thereby lessening resistance and workplace conflicts".
The importance of an organization to develop a vision, mission, and values is important for strategic direction. Without the individual foundations of strong values illustrated by a vision to be undertaken by a mission, an organization cannot become an overly successful organization. Without developing a mission, vision, and values to assist in developing a strategy, an organization cannot identify, distinguish or explain itself to its employees and customers alike. This paper will discuss the importance of developing a vision, mission, and values for the business of water turbine induction systems.
The Mission Statement
A mission statement is important for an organization because it defines the business, products or services, and customers. In addition, a mission statement allows the organization to differentiate itself form competitors by answering three key questions: What do we do, for whom do we do it, and what is the benefit? (N.A., 2006, p. 1, ¶2). Mission statements build and identify the relationships between employees and the mission, the organization itself, the customer, suppliers, and co-workers (Crans, Gaich & Hisscock, 2009, p. 44-45).According to Crans, Gaich, and Hisscock (2009), “For the truly committed, the mission statement becomes a mantra that is imprinted on his or her heart, against which every possible course of action is weighed and measured. It becomes the litmus test for future actions” (p. 44, ¶7).
The mission statement for my water turbine induction system is as follows. We are in the business of developing, building, and selling water turbine induction systems for power generating and desalination plants along the United States coastal regions. Our organization, employees, and suppliers are proud to offer a unique underwater dual purpose design made with high quality environmentally friendly components made in the USA. As a result, our customers can expect long-lasting equipment providing efficient operations. Therefore, customers will be able to provide uninterrupted service of power and water to those who need it quickly and economically.
The Vision Statement
A vision statement describes how the future will look if the organization achieves its mission (N.A., 2006, p. 1, ¶1). An organizations vision or preferred future must contain information that is realistic, credible, and attractive for the organization in the future. According to Payne (2008) “Strategists try to focus the energies of the workforce on the corporate vision” (p. 53, ¶7). A realistic, credible, and attractive vision statement attracts commitment and energizes people, while creating meaning in workers’ lives. In addition, a well thought out vision statement bridges the present with the future while establishing a standard for excellence.
The organizations vision statement is as follows. The organizations vision is to provide the tools and equipment necessary to alternative fuel providers to minimize if not eliminates the need for imported natural resources for consumption in the United States.
For three things: one, for the people who work there, they have to know what the mission and vision of the company in order to set a vision for their own profession and future and second for the people who want to be clienteles, since people tend to associate with companies that have missions that fit thiers, and third for creating connectivity with other companies that are either different or similar in their mission.
Articulate, coherent, and meaningful vision and mission statements go a long way in setting the base performance and actionable parameters and embody the spirit of the organization. In other words, vision and mission statements are as important as the various identities that individuals have in their everyday lives.