Koiso-Kanttila (2004): Digital Content Marketing: A Literature Synthesis. In: Journal of Marketing Management,

Volume 20, Issue 1-2, pp. 45-65.

Rowley (2008): Understanding digital content Marketing. In: Journal of Marketing Management, Volume 24, Issue 5-6, pp. 517-540.

Pulizzi/Barrett (2008): Get Content. Get Customers. How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers. Voyager Media.

thanks dr christian

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to:

• Attract attention and generate leads
• Expand their customer base
• Generate or Increase online sales
• Increase brand awareness or credibility
• Engage an online community of usershttps://en.wikipedia.org/wiki/Content_marketing

Content marketing imply that content is used in marketing exchanges by organizations as part of marketing. There is another context for using the term “digital content marketing” where it refers to the marketing of digital content as a commodity or goods (Rowley, 2008). Therefore, the term “digital content marketing” has two different kinds of meaning, one referring to a marketing program where content is provided by brands for free without any expectation of revenue, and the other referring to content marketed as a tradable commodity charging fees with some business models behind it.

https://www.media-management.eu/wp-content/uploads/Content-marketing-A-review-of-academic-literature-and-future-research-directions.pdf

many thanks for valuable answer.

"Content marketing should have a strategic approach and an integral role in organisations. On the other hand, content marketing has a clear consumer-centered philosophy. Instead of using “hard sell" language, the philosophy and practice of content marketing considers real needs of individuals and aims to establish empathy."

The influence of cultural background on content marketing practices: the approach of Turkish and Lithuanian youth to the main components of content marketing. Available from: Article The influence of cultural background on content marketing pr...

Content marketing is mostly related to e-commerce. A usual marketing involves with products and services. But, here some kind of electronic documents will be the key of content marketing. Videos, blogs, and social media posts everything you can sell. Its very useful for the people those who work with technology. They can sell their teaching videos, songs, articles, concepts, models, images and many contents etc.