Do you think that CSR and CE can affect consumer satisfaction and loyalty, where Consumer satisfaction mediate the relationship between CSR, CE with Consumer Loyalty?
Definitely there is significant influence of CSR on customer loyalty. Ethical brands becoming popular. Fair Trade becoming a brand. Without consumer satisfaction, consumer loyalty is not possible. Satisfied consumers tend to come back again and again.
I think yes. most of us get inspired or say impressed when we see someone doing some good. and we try to copy him/her or at least try to put a small share from our side in that betterment. same case works with the brands and their corporate social responsibility factor. I have seen the example of my close ones. they proffered to buy ariel when they heard that it gives a rupee for a good cause. so yes I happens
Consumers declare in a wide degree that they are inspired by responsible corporations, still their actions are debatable. There are variations considering the economic level of development. More details could be retrieved from my paper summarizing some recent surveys. I hope it is useful:
http://managementdynamics.ro/index.php/journal/article/view/35
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