Qualitative methods provide rich, contextual insights, while quantitative methods offer generalizability and statistical power. A mixed-methods approach can combine the strengths of both.
Qualitative analysis provides depth and phenomenological experiences which can be used for a contextual fit. It also allows for flexibility in interpretation. However, sample sizes are usually smaller thereby impacting broader study results implications. I do love Qualitative though.
Strengths and Limitations of Quantitative & Qualitative Methods:
The qualitative method enables an in-depth study and captures rich, nuanced insights, such as cultural contexts. It also allows for adaptation to emerging themes during research and reveals the ‘why’ and ‘how’ behind behaviours. However, it has some limitations: it may lack objectivity in interpretation and participant responses, is not statistically generalizable, and requires labour-intensive data collection and analysis.
By using quantitative methods, we can draw broader conclusions. This approach involves analysing large samples, which helps to minimise researcher bias through standardised measures. Additionally, it provides clear methods that allow for verification of results. However, there are drawbacks; quantitative methods can sometimes overlook underlying meanings or complexities. Predefined questions may limit unexpected insights, and in many cases, relying solely on numbers can oversimplify social realities.
To achieve the best results and practices, it is important to use mixed methods (triangulation) to gain balanced insights.
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