Marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. Voice search is undoubtedly rising in popularity.

Chatbots also have been rising in the few recent years and still persists in 2019. As more users are processing their online activities using their smartphones, marketers continue to leverage micro-moments to attract their audience’s attention and fulfill their instant decisions.

Hi,

Every year, new technologies come out, existing technologies get smarter and prospects get savvier and more bombarded with marketing.

The Latest Trends in:

• Increased focus on customer experience. ...
• Engaged and effective measuring: Analytics 2.0. ...
• Better video content… and more of it. ...
• Embrace the IoT. ...
• Chatbots and AI go mainstream. ...
• Right-time marketing instead of real-time marketing. ...
• Prepare for marketing to own digital transformation campaigns.
• Digital Marketing plays in

1.Cyber brand -such a strong identity for your product or service that potential users or customers think of you first when they're in the market for that particular product or service.

–Self realization

–Esteem Needs

–Safety and Security

Physiological needs

2. The digital brand ecosystem

•'Ecosystem' brands like Amazon and Google may have the greatest ... has never been greater in today's digitally and socially connected world.

•becoming an ‘ecosystem’ brand the only way to win customer loyalty.

–Building affinity

–Growth through investment

–Connected loyalty

Pharmaceuticals sector is one of the recent fields for digital marketing

Dear Jagmohan Sharma,

Research Articles on recent trends and developments in Digital Marketing. Application of digital marketing in business, health care sector etc.

Few Research Topics on Digital Marketing for your reference are given in my earlier Researchgate link mentioned below : Kindly go through the same.

https://www.researchgate.net/post/Research_Topic-Digital_Marketing#view=5bc3782fa5a2e28f092f7485

Research Article links on Research that can be done in the field of Digital marketing related to your field: Kindly go through the same.

https://www.researchgate.net/post/What_research_can_be_done_in_the_field_of_digital_marketing

I hope I have answered your question.

With Best Wishes,

Samir G. Pandya.