Hello Sophia,

The marketing strategies are functional strategies, and are based on the goals of the business. In a small vegetable business, the focus must be on communicating the value proposition to customer (the proposition may include local or home-grown vegetables, health benefits), the best price for the value, and branding the small business by customer relations and personal selling.

Regards,

Mohammed

Hello Sophia,

Marketing strategies are to be provided always also in connection with the high-class aim of my deliberate business and with the high-class thoughts of my artificial clientele. In a small business mediation and presentation of the quality must lie in addition in the focus.

Regards,

Heidemarie

The first step is to grow vegetables that are popular in your area.  Avoid growing vegetables that are not in high demand.  Vegetables are a very seasonal product.  Try to grow vegetables for each season.  After the peak season, consider canning the vegetables that aren't sold.  Find a good location to sell your vegetables.  Set up a fruit stand in a popular area where many potential customers are located.  Consider advertising using flyers and free social media websites.

Hello Sophia,

  Pick on the farm directly is good idea. grow your vegetable in your farm and maintain the farm place very attractively. arrange a exhibition on your farm. Its induce the customer to visit there. Give more information about the vegetables. Concentrate more on Niche marketing too.

Dear Colleague

I think the following answer helpful to your question, that already answered to the similar question,

Marketing Strategies for Fresh Fruits & Vegetables

by Nancy Wagner

Finding smart ways to market fresh fruits and vegetables encourages customers to learn about and buy healthy food. Whether you primarily sell fruits and vegetables or a produce area is a part of your grocery store, being known as a business that provides helpful information on how to use produce is key to building customer loyalty. Implementing a variety of marketing strategies helps you appeal to all of your customers, some of whom are more knowledgeable about choosing and preparing produce than others.

Giving Details

Providing details about each type of fruit or vegetable you sell helps people understand the quality and value of the produce so they feel confident buying. For instance, small cards that describe the taste of the different varieties of apples you carry, such as sweet, crunchy or sour, help people learn and appreciate more than just the color. Note where the produce comes from, such as the name of a local farm, to help the consumer realize the value and quality of the produce you carry.

Merchandising

Displaying your produce so it’s at eye level and easily visible is important to moving these perishable items as fast as possible. Add a basket near the cash register filled with seasonal fruit for sale by the piece so people can pick one up on their lunch break or as a snack. Cross-merchandise items by putting together small baskets or displays of items that go together to create a dish, such as grouping an onion, a few tomatoes, a lime and a hot pepper to suggest the ingredients to make salsa.

Promotion

Create short surveys to ask your customers what types of fruits and veggies they’d like to see in your store or stand, and then run promotions to encourage people to buy it. Feature a handful of produce items each week on banners hung in the windows and in local print ads. Provide discount coupons to help gauge the response. Share information on how to prepare the produce featured in your ads so people feel encouraged and knowledgeable about what to do with their purchases.

Education

Providing nutritional information about the fruits and vegetables you sell helps make the buyer more aware of their value. Have fliers or brochures that explain how to handle and store various types of produce to encourage customers to buy more. Work with schools, community centers and clinics to raise awareness of the importance of eating daily servings of fresh produce. Offer tours of your produce area to school kids, complete with samples of in-season goodies, as a way to foster appreciation of the produce you carry.

smallbusiness.chron.com/marketing-strategies-fresh-fruits-vegetables-66635.html

Regards,

https://smallbusiness.chron.com/marketing-strategies-fresh-fruits-vegetables-66635.html

I agree with Hussein A Mustafa

Hello Sophia, 

According to me, the marketing strategy of small vegetable business depend on two aspects :

- the nature of the "filières" ie the specificity of each enterprises which are in competition with the small business that you attempt to analyse. 

- the very nature of the territory and the need of the consumers 

For instance I observed In Russia that small vegetable business propose "grated carrots" in Moscow in the physique market because of speed life and because this production is not enough profitable for agro-business (They prefer to sale the more profitable salad)

On the contrary in rural territory, small vegetable develop a marketing strategy based on the quality and natural aspect of their production while they produce the same time of vegetable than the agro-business. To limit competition they prefer "informal market" as for instance the bargaining transaction on the roadside.  

I develop this aspect in a paper that I published in 2014 in the East West journal of Economics and business. 

Best 

Pascal 

Hi,

Marketing strategy to  small vegetable growing farmer would be:

1. collective approaches, no individual side marketing

2. growing quality veg.

3. Collection through cooperative or committee.

4. Standardization of the product.

5. Sale in out let by cooperative or Malls

6. Welfare strategy for farmers in profit distribution.

7. Government subsidy to collective approach.

If you like or feel fits to your condition that is great.

vegetables are mostly perishable items, therefore it requires early marketing. If small farmers adapt the strategy for common marketing (collective marketing) that would be best to save money and time for growers.

Second vegetable processing may be another option for fetching higher income from the growers. Perishable produces can be converted to another product by value addition and then marketing can be done easily through out years.